Arielle Simone

SOUF Collectif was founded by Arielle Simone, a Haitian-American “tech girlie,” creative, plant lover, cultural storyteller, and builder of meaningful experiences.

For Arielle, SOUF began with a question: What would wellness look like if it reflected the rituals, beauty, and botanical knowledge she had inherited?

Growing up within Haitian culture, she understood care as something intimate and communal. It lived in leaves steeping on the stove, baths prepared after difficult seasons, prayers spoken over loved ones, and the quiet wisdom carried through generations by people who knew how to create restoration from what the land provided.

As she moved through seasons of relentless work, travel, grief, and personal change, Arielle found herself returning to those practices. What began as a personal search for restoration grew into a desire to preserve, document, reimagine, and introduce Haitian ritual care to others in a way that feels relevant to modern life.

Her studies at The Westminster Schools, SYA France, and Northeastern University, together with her experience in technology startups and helping build the 10th National Eucharistic Congress, shaped her ability to create thoughtful experiences, build community, and bring an ambitious cultural vision to life.

She created SOUF as a meeting place between heritage and the present: a world where botanical knowledge is treated with reverence, rest is understood as necessary, and Haitian culture is presented with the beauty, elegance, depth, and refinement it deserves.

Arielle approaches SOUF as both founder and student. Her work is guided by faith, research, conversations with tradition bearers and botanical practitioners, and a deep respect for the knowledge carried within Haitian and Caribbean communities. She believes that care can be a form of reverence, and that tending to the body, the land, and one another can draw us closer to the love of God.

Through SOUF Collectif, she invites others to breathe more deeply, care for themselves more intentionally, and remember that returning to oneself can be a ritual of its own.